The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.

Ever since the first press clippings service was launched in 1852, they’ve been the most important way to see what the media has been saying about you and your brand. But today, it’s also crucial to be part of the digital conversation in real-time and use insights to inform your media strategy.

This digest will explain, in four easy steps how a robust monitoring service will enhance your communications programme.

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