W to promote Loot’s current accounts

Digital current account provider Loot has appointed W to expand its user base and establish its profile in the UK.

The agency will help to promote the brand and expand its UK market share, targeting the account at millennials and students as an option to help them manage their finances.

The brief will be split between W’s Brand and Enterprise divisions, with the latter specialising in working with fast growing, disruptive brands.

Warren Johnson, founder and CEO of W, said: “The digital banking space is one of the most exciting and fast-paced sectors in the UK at the moment, so working with Loot is a great opportunity for us at W to expand our personal finance portfolio.

“Loot is ambitious, forward thinking and fills a real niche in the market – we’re looking forward to embarking with them on the next step in their journey.”

Danni Irving, head of marketing at Loot, added: “We needed a strategic and creative PR partner to drive our plans and we were impressed with W’s expertise, credentials and enthusiasm. We’re looking forward to an exciting year together.”