Adele Breen joins Hotwire as director of corporate strategy

Hotwire has appointed Adele Breen as its first director of corporate strategy, responsible for overseeing the agency’s focus on emerging sectors and delivering specialist analyst relations, crisis comms and executive comms projects.

She will join Hotwire’s UK board and will report to UK managing director Matt Cross. Her role will entail working with both existing clients and prospects to build tailored comms programmes to help alignment between business strategy, R&D, sales, partner ecosystems and support teams.

Breen was previously a director at AxiCom and has extensive experience in leading global and regional corporate and B2B comms and analyst relations programmes for the likes of Dell, Orange and Neustar.

Cross said: “We’re thrilled to welcome Adele to the Hotwire team. We are constantly looking for ways to challenge our own thinking, and bringing together some of the best talent in the industry is a critical part of that.”

Breen added: “Hotwire is an ambitious and relentlessly proactive company with a stated commitment to being the best agency that clients will ever work with.

“Our global reach means we can support clients as their businesses grow and evolve, and getting messaging right at the corporate level is critical in realising that growth. It’s a very exciting time to be at Hotwire.”