Wolfstar promotes Direct Conversion

Wolfstar has been appointed by digital X-ray imaging specialist Direct Conversion to establish and build its social media presence.

Direct Conversion is a multinational company headquartered in Sweden, with offices in London and Finland. The company comprises two brands: XCounter and AJAT.

The group develops and sell X-Ray imaging and photon-counting technology for a range of sectors including medical, welding inspection and food production.

Wolfstar has been briefed to create an online community to raise the global awareness of Direct Conversion and help establish it as an industry leader.

Nathanael Allison, Direct Conversion’s sales and marketing director, said: “I am delighted to have Wolfstar on board to help us build a social community for Direct Conversion. We have already been impressed by the knowledge and enthusiasm of the team. With Wolfstar’s extensive social media and PR expertise, we have no doubt our relationship will be a great success.”

Wolfstar’s MD Tim Sinclair added: “We are looking forward to working with Direct Conversion on its communication and social media strategy. This is a new sector for us so it has been an enjoyable challenge and a great learning curve. We look forward to what the future holds for both Direct Conversion and Wolfstar.”