eToro appoints Headland

Headland has been hired by eToro, the online trading and investment platform, following a competitive pitch process.

Headland has been appointed to run eToro’s pan-European corporate communications, focusing on driving new customer acquisition. The Headland team will be led by partner, Dan Smith, and fintech specialist Paul Crayston.

Iqbal V. Gandham, managing director at eToro, said: “We’re an established business that still has lots of growth potential, so it’s essential we have a partner that can support us as we develop. Headland will help spur our growth and bring new people to the world of trading and investing.”

Crayston said: “The companies that remake financial services over the next decade will be those that use technology to do more than build a better user experience, they will use technology to completely rethink what financial products can be. These are the harder stories to tell, but they are the ones that will make a real difference. eToro embodies this game-changing nature of fintech.”