11K Consulting appoints Alice Au Yeung to lead Hong Kong Office

11K Consulting, an independent UK-Asia PR agency with offices in London and Hong Kong, has appointed Alice Au Yeung as the managing director – Asia and China.

Based in Hong Kong, Au Yeung is responsible for leading business development and overseeing client relations in Hong Kong, China and across Asia.

Sally Maier-Yip, 11K consulting founder and managing director – UK, said: “We are most excited to have Alice on board. Her strong expertise and connections in Asia will help strengthen 11K’s positioning as the go-to UK-Asia PR agency for ambitious companies in the UK.

We want to help the businesses who want to have a presence in Asia and China, as well as for Chinese and Asian companies who want to expand into the UK and European markets.”

Au Yeung added: “I am thrilled to join 11K at this exciting time for the company, as it grows globally. I have been impressed with the team’s entrepreneurial, can-do and diverse culture. I am looking forward to taking 11K to the next level on the global map. The company has so much growth potential.”