Aruba expands remit with WE Communications

Networking solution provider Aruba, a Hewlett Packard Enterprise company, has expanded its remit with WE Communications to now cover 20 markets across Asia, LATAM and EMEA.

Aruba began its relationship with WE Communications – then Waggener Edstrom – in December 2013, with the WE London office carrying out an EMEA content and campaign management brief in the United Kingdom, France, Germany, Spain and South Africa.

This has now extended to include a regional APAC hub in Singapore that manages owned and partner offices in SEA, China, Hong Kong, India, in addition to extending its remit across LATAM markets including Brazil and Mexico.

This brief has since increased to incorporate design, video production, insights and analytics. WE has played a key role in Aruba’s #GenMobile campaign, a multi-stage, multi-year global campaign consisting of global studies, partnerships, events, social, lead-gen activities and award wins.

Chris Kozup, vice president of marketing at Aruba, said: “Working with WE has allowed us to bridge our PR efforts into marketing, taking us from reputation management to demand generation and successfully increasing the profile of marketing within the business. Everyone from our CEO to our sales team is comfortable talking about the #GenMobile narrative.”

He continued: “We expanded our remit with WE because they have taken the time to understand our business and technology, and perhaps most importantly, our audiences, and they are committed to developing creative campaigns and content that drive demand.”

Alan VanderMolen, president, international at WE, added: “We’re are so proud of our relationship with Aruba and delighted that our partnership has expanded into Asia and LATAM. We look forward to leveraging our integrated campaign expertise to help Aruba continue expanding its leadership position in the move to the Digital Workplace.”