AMEC 2017: Cision’s Kevin Akeroyd to talk data, measurement, technology and comms

Kevin Akeroyd, global CEO of Cision, is delivering a keynote on the data, measurement and technology revolution and how it will change the comms world at the AMEC summit next month.

Akeroyd will speak at AMEC’s Global Summit on Measurement, which is debuting in Asia for the first time and will be held in Bangkok on May 17 and 18.

He said: “I am excited to speak with the industry’s leaders at this world-class event. Cision is at the forefront of exciting data, identity and technological innovation in the communications industry that allows communications professionals to connect their campaigns to business outcomes and finally realise that “holy grail” of not just measurement, but actual attribution. I am looking forward to sharing my views on what I see as the future of data-driven communications.”

Akeroyd’s presentation, Cloud Data, Technology and Measurement Transformation: finally coming to the Communications World, will centre on how the data, measurement and technology revolution is now happening in communications and earned media, having already transformed sales, services, marketing, commerce and advertising.

Another focus of his keynote will be how to bring data, identity, and attribution on par with other disciplines, and how the industry should be able to bring investment back.

At the Summit, the winners of the 2017 AMEC awards will be announced. Cision has nine entries on the shortlist.

• AMEC is the world’s largest media intelligence and insights professional body with more than 150 members in 85 countries. To find out more information on the summit and the awards, please visit amecorg.com.