Former We Are Boutique co-founder launches new digital business

The former co-owner of PR agency We Are Boutique, Elliot Jones, has launched Zigzag Media in York.

Zigzag offers a digital-focused B2B service, has recently launched its website and has six staff members at launch, with plans to add more this year.

Jones said: “Companies aren’t looking for an ‘agency’ as such – they want an extension to their marketing department. Someone who understands their business needs and can help them set out and achieve their business objectives.”

The digital services offered by Zigzag include paid search, SEO and outreach, web development and content marketing.

Mr Jones’ previous roles span more than a decade in digital marketing, including a digital director role at Carat North and a head of digital role at MediaCom (formerly Brilliant Media) in Leeds.

Ryan Roodt will head up the digital department at Zigzag. Roodt also worked for We Are Boutique across brands such as DFS, Play.com, eBuyer and Virtual College.

Roodt commented: “I’m really pleased to be heading up the digital team at Zigzag. Our approach is simple – we aim to achieve a competitive return on investment for our clients. To achieve this, it is essential we employ knowledgeable staff across all accounts to ultimately deliver tangible results for our clients.”