Twitch appoints Kazoo as its first UK PR agency

Video and gaming platform Twitch has appointed Kazoo Communications as its first UK PR agency to help grow its national presence.

The agency begins work this month, with an initial focus on engaging business, technology and gaming media.

Kazoo will run a content driven press office for Twitch. This will include a proactive and reactive press office, executive profiling and breaking news on the platform to mainstream media.

Chase, PR director at Twitch, said: “The Kazoo pitch showed understanding and a shared vision for Twitch. Its job will be pushing the media agenda for us with their breadth of contacts and bright thinking. We’re confident Kazoo’s understanding of our platform and expertise in integrated comms will help push Twitch to new heights in the UK as the platform evolves.”

Kazoo managing partner, Lydia Hoye, said: “Twitch was a brand on our watch-list and one that we are huge fans of. It is not only the original and best in its field but is pushing the possibilities of community-driven content in gaming, e-sports entertainment and showcasing creative works. Twitch has changed and will continue to change the way people create and entertain!”