THE WEEKLY GORKANA BRIEF
Pitch Wins
Sky Store has chosen Telegraph Hill to position it as the “home of pre-order” for upcoming film releases, following a competitive pitch. The agency is set to provide a campaign across social platforms to drive awareness of the availability of films, such as the latest James Bond movie Spectre, via subscription, on download, streaming and DVD.
M&C Saatchi PR was selected by video game developer and publisher Capcom to help launch Street Fighter V, ahead of its release on 16 February.
Tech PR agency CCgroup was appointed by mobile tech firm InterDigital as its international PR partner. The agency is set to promote InterDigital’s global reputation as a leading technology innovator and developer of advanced mobile, IoT and video solutions.
The Hyatt group hired Palm PR to promote its five star hotel, the Andaz London in Liverpool Street, following a four-way pitch.
Electric truck company Tevva Motors selected Nobull Communications for PR, social and digital work as it looked to raise its profile.
LEWIS added Dutch lifestyle brand HEMA to its consumer portfolio. The agency’s consumer team has been briefed to support the launch of its fifth UK store at Stansted Airport.
PR People News
Ryanair poached Uber’s Cristian Samoilovich as its first head of public affairs as the airline continues “to work with the EU to increase the competitiveness of the European air transport industry”.
MHP has promoted ex-News of the World editor, Ian Kirby to a managing director role in its corporate affairs practice. It also made Christian Pickel and Simon Hockridge directors within its financial practice.
Good Relations hired Red Consultancy’s Jessica Schon as senior associate director. Schon will provide day-to-day team leadership and senior advice to clients including Airbus.
Ketchum chairman Ray Kotcher is moving to a non-executive chairman role where he will counsel both Ketchum and Omnicom’s Diversified Agency Services unit as of 16 January.
Independent financial and corporate comms agency Headland has hired Del Jones as an associate director. Jones previously led the financial practice at Fishburn.
Journalist News
Alex Salmond, former Scottish First Minister, is set to host his own weekly show on LBC. It launches on 13 January, and will go out live every Wednesday afternoon during the Iain Dale Show.
There were a number of moves at the Financial Times with Jonathan Eley becoming deputy head of Lex, Jonathan Derbyshire being appointed as executive comment editor and Jeevan Vasagar taking the role of Singapore & Malaysia correspondent.
Martin Ashplant started as digital director at Metro UK, having previously been at City AM.
Newsweek Europe hired Prospect‘s Serena Kutchinsky as digital editor as it expanded its European editorial team.
Ali Plumb joined BBC Radio 1 and 1Xtra as a Film Critic, taking over from Rihanna Dhillon.
Gorkana features this week
News Analysis: How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push
Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the government raising awareness of health issues related to food high in sugar and fat, comms experts agree that food brands have to evolve their messaging and PR campaigns in line with the current political and consumer climate.
60 seconds with Christina Sandkühler, LaSalle Investment Management
Christina Sandkühler, EMEA, head of corporate communications at LaSalle Investment Management, on the value of creativity in PR, why there should be appreciation of the power of comms at board level and why she once had to organise the ‘world’s greatest dice roll’, up a mountain, in Greenland.
Case Study: Positive Living Around the World
Find out how Threepipe launched a social media campaign to raise the profile of Standard Chartered Bank’s Positive Living HIV/AIDS education programme with the help of professional footballers Emre Can, Philippe Coutinho and Jordon Ibe from Liverpool FC.
Behind the Headlines with CubanEight’s Sian Gaskell
Sian Gaskell, MD of CubanEight, on cutting her teeth at Channel 4, the mark of campaign success and her first challenging photoshoot.
