Digital Media Services appoints Red Lorry Yellow Lorry

Digital content agency Digital Media Services has appointed b2b tech agency Red Lorry Yellow Lorry to broaden its profile across the media and entertainment industry.

Red Lorry Yellow Lorry has been tasked by Digital Media Services to raise brand awareness of its 360° content and help support its new business and recruitment drive. The campaign will be driven out of Red Lorry Yellow Lorry’s London headquarters and supported by its team in Los Angeles.

Simon Briggs, managing director of Digital Media Services, said: “Having worked with Red Lorry Yellow Lorry at previous companies, I had no hesitation in appointing it as Digital Media Services’ PR agency.

“Their know-how, contacts and experience in the media and entertainment industry, and footprints in our key markets of London and Los Angeles, will benefit us immensely as we transition into our next phase of growth.”

Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “With consumer demand for rich, anytime – and on any device – content at an all-time high, Digital Media Services’ unique approach to content creation, management, distribution and measurement is a game-changer for the entertainment industry. We’re delighted they’ve chosen the lorries and are looking forward to helping them tell their exciting story.”