Capture media agency appoints W

Retail media agency Capture has appointed W as its first PR agency.

Capture was co-founded eight years ago by senior ex-dunnhumby and Procter & Gamble marketers. Its clients include Kellogg’s, Kerry Foods, Warburtons and McCain.

W has been briefed to boost Capture’s profile among its target audience of FMCG brands, retailers and media owners. The agency will use thought-leadership and a journalist engagement programme to position Capture as the “go-to expert” in shopper marketing, co-marketing partnerships and the wider retail sector.

Capture will sit within W’s growing media and corporate division, joining brands such as media agency Carat, customer science company dunnhumby and Lidl.

Becky Charles, head of media and corporate at W, said: “It was clear from the start that Capture knows more about shopper media than anyone else in the industry, so we are very excited to begin educating the media about Capture’s unique proposition, as the company seeks to make shopper media more reliable, transparent and effective. We see something of our own agency spirit reflected in Capture’s approach to business and are very excited to be working with the talented team to help grow Capture’s profile.”

Matt Lee, co-founder and director at Capture, added: “The W team impressed us with their in-depth knowledge of the shopper media space, and their integral understanding of the message we wanted to communicate.”