Luxury sex toy brand Perlesque hires Aisle 8 to handle UK launch

Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque.

Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque.

The agency has been briefed to handle the launch of Perlesque in March, raising the profile of the sex toy collection, which is designed for both solo and couple “intimate play”.

The campaign will focus on traditional and digital media, influencer engagement, events and brand partnerships, all underpinned by social activity.

Lauren Stevenson (pictured), co-founder of Aisle 8, leads the account with support by PR manager Jade Jackman.

Stevenson said: “We are delighted to be working with the the Perlesque team to launch its brand and product range to the market this year. Our expertise is putting our brands through a fashion filter and we see a big opportunity for Perlesque among the fashion conscious consumers. We will bring the brand to life through traditional and digital PR channels, as well as some exciting brand partnerships, building a trusted and engaged social community.”