Rocket Software hands B2B PR brief to Fourth Day

Rocket Software has appointed Fourth Day PR as its UK PR agency, following a competitive review.

Rocket Software helps companies run critical infrastructure and business processes while extending technology investment to embrace mobile, business analytics, cloud services and other innovations.

Fourth Day will focus on raising Rocket Software’s UK profile as experts in infrastructure solutions among senior IT executives and business leaders. The agency will target a range of verticals including IT, financial services, business, retail, banking and the public sector.

John Procter, managing director, EMEA, at Rocket Software, said: “This is Rocket’s first PR appointment in the UK so it was essential that the team we chose was not only creative and knowledgeable in our industry, but also a good fit with the Rocket culture. Fourth Day not only met this criteria, but also showed the originality we wanted in its approach to PR.”

Xanthe Vaughan Williams (pictured), director of Fourth Day PR, London, added: “B2B technology is in the DNA of our agency, so we are looking forward to working with Rocket Software. Our mission is to communicate the opportunities that Rocket offers large organisations. That being the management of vast amounts of data in the most effective way possible, while allowing organisations to leverage this data to take advantage of the latest technologies and innovations that are often considered the domain of start-ups or small organisations.”

Founded in 1990, Rocket is based in Waltham, Massachusetts, with locations in Europe, Asia, and Australia.