Eyewear brand KITE retains Manifest

Manifest has been appointed as the retained agency by eyewear brand KITE after a competitive pitch.

The agency has been briefed to provide strategic counsel, manage third-party endorsements and operate the press office.

Alex Myers, CEO and founder at Manifest, said: “At Manifest we pride ourselves on working with brands that are not simply competing in their industry, but redefining it. Never has this been more true of a client than with KITE.

“Its ambition, innovation and healthy disregard for the impossible matches perfectly our own working culture and it’s exciting to be taking such an adventurous brand forward with an equally bold and ambitious PR strategy.”

Amar Radia, co-founder at KITE, added: “We’re really pleased with the plan that Manifest pulled together, it really got under the skin of our brief and understand the direction that we’re looking to take our business. At KITE, we are all about purpose and we find we have a perfect fit with Manifest.

“We’re looking to completely redefine the optical industry so we needed a creative agency with ideas to match, and that’s exactly what Manifest offered us. Together we’re hoping to really shake things up.”