AAT appoints Headland for exam results season

The Association of Accounting Technicians (AAT) has appointed Headland to deliver its student acquisition campaign following 2016’s exam results dates.

Headland will work on AAT’s annual, multi-channel campaign, targeting 16 to 18-year-old students as they leave school and consider further education options.

Nicky Burke, PR manager at AAT, said: “We have run this campaign for several years, and we were looking for a fresh perspective and some new, creative ideas to take it forward. That is exactly what Headland provided. Their pitch showed a sophisticated understanding of the different audiences and some great ideas about how we can reach them in a new way.”

Oliver Tilley, director at Headland, who led the pitch for AAT, added: “We’re all really excited about working with AAT to deliver this campaign. It’s multi-channel and it’s bold, cutting to the heart of the issues that are defining young people’s education today.”