Instinctif hires strategic creative director

Instinctif Partners has hired Ian Allison to head up the International Engagement design team as strategic creative director.

Allison, who joins from Bell Integrated Communications, will work closely with global creative director, Richard Pemberton.

Instinctif has made four senior hires to its International Engagement practice this year, including Allison. It has recently expanded its presence in New York and San Francisco, and works with clients from a variety of sectors.

Allison said: “I was attracted to Instinctif Partners as they create elegant solutions to international and domestic challenges for entrepreneurial and global businesses, with a hugely talented and truly multidisciplinary team. I’m excited by the possibilities here.”

Nic Pearce, global head of engagement at Instinctif, added: “We are delighted to welcome Ian to Instinctif Partners, his experience is going to be a huge asset as we continue to build the Engagement practice. Ian’s expertise is rare in the creative world as he understands the need to link creativity to business success.”

Allison’s previous experience also includes a stint at the Central Office of Information, where he advised the UK Government. He has recently served as a DBA (design business association) board director, is a fellow of the RSA (Royal Society of Arts), has worked with The Sorrell Foundation as a creative mentor and at the Design Council, developing National Occupational Standards for the design industry.