Pitching to journalists: the good, the bad and the ugly

The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to play in PR.

With more and more brands seeking even more ways to influence their target consumer, a story featuring your brand in a trusted publication is still seen by many as the Holy Grail.

But, while it is no surprise that a PR pitch to a journalist needs to be brief, to the point and, above all, honest, there are many ways to get a pitch right or, indeed, wrong.

This White Paper asks journalists from across the media spectrum, as well as senior PR professionals, what makes for a well-delivered PR pitch to the press, whether it’s by email or (if you’re really brave) by phone.

Delving into their own experiences, both good and bad, journalists and PRs offer a mix of dos and don’ts for building strong relationships with the influential in the media in 2016.

Download the White Paper now to find out more.