LaSalle hires Lydia Eades to lead EMEA corporate comms

LaSalle Investment Management, a global real estate investment manager, has hired former FleishmanHillard Fishburn account director Lydia Eades (pictured) to lead EMEA corporate communications.

Eades joins LaSalle with more than nine years experience in communications in the asset management, alternative investment, professional services and property industries. She has been responsible for developing and protecting the reputation for some of the sector’s most well-known brands across Europe and globally.

At LaSalle, she will manage the firm’s EMEA communications strategy, reporting directly into LaSalle’s director of marketing, Anna Buxton, while working closely with Europe CEO Simon Marrison.

Buxton said: “Given the importance of EMEA within LaSalle’s global business, coupled with the strong performance of the region, I am delighted to welcome Lydia to the team to continue to develop the profile of our global business within Europe. We recognise the importance of strong cohesive communications to reflect LaSalle’s strengths in the region, and Lydia’s pan-European expertise and diversified skillset will be an invaluable addition and we are delighted to have her on board.”

Eades commented: “I am very much looking forward to this new opportunity and working with my European counterparts to grow our EMEA profile and highlight our global business in Europe. LaSalle is one of the most respected names in the industry and I am proud to be a part of its acclaimed team at a time where the company is experiencing such strong growth.”

LaSalle manages approximately £40.5b of private and public equity and private debt investments (as of Q4 2015).