European train ticketing company hires Havas PR

Havas PR (pictured) has been appointed as the corporate PR agency for the UK arm of Voyages-SNCF, the European rail ticket sales subsidiary of SNCF, the French national train company.

Voyages-SNCF sold tickets in more than 30 countries last year and is seeking to strengthen its position relative to other travel companies in the UK.

It has tasked Havas PR with helping it showcase the innovations in train travel booking for which it is well-known in France to a UK audience.

Nigel Hughes, a board director at Havas PR who will be heading up the account, said: “Voyages-sncf.com is an industry-leading e-commerce travel brand with a strong business story to share, especially as it builds on its current position as the UK’s leading provider of European rail tickets, with its digital innovations and experience in ticket sales for European high speed rail.

“We are really pleased to take on the challenge of this brief ahead of Euro 2016 taking place this summer and thousands of great deals rail tickets on offer to France and beyond.”