Speed wins BRITA’s 2018 trade PR brief

Water filtration specialist BRITA Professional has appointed Speed Communications as its retained trade PR agency for 2018.

Speed will deliver a multi-channel communications strategy, including an insight-driven thought leadership programme designed to reinforce BRITA’s position as a sustainability leader and the partner of choice for water filtration products.

Rebecca Widdowson, director of marketing at BRITA Water Filter Systems, said: “Speed impressed us with its full capability offer – which spans lead generation, a dedicated studio and digital services plus a strong heritage in foodservice.

“We’re looking forward to the creative campaign taking shape and are excited to share this new approach with the wider hospitality industry over the coming year.”

Cat Jennings, director of food and hospitality at Speed, added: “As a brand, BRITA has unlimited potential – with its appetite for creativity, market-leading product offering and trailblazing sustainability initiatives.

“This fits directly with our strengths and experience working with some of the most well-known products, businesses and projects within the hospitality sector.”