Zest to launch the Commonwealth War Graves Foundation

The Commonwealth War Graves Commission has selected Zest to launch its new charitable arm, the Commonwealth War Graves Foundation.

The integrated agency was tasked with officially launching the foundation, including the creation of a new brand identity, narrative, tone of voice and all supporting collateral.

Zest PR will deliver a VIP and media launch event for the charity on Tuesday, 7 November, at Tower Hill Memorial in Trinity Square, London.

Belinda Collins, group managing director at Zest, said: “We were over the moon to be selected to deliver marketing and PR for the launch of such an internationally significant charity and incredibly worthy cause.

“We had a lot to deliver in a short timeframe and worked closely with the client, fully immersing ourselves in their vision and values to make sure we nailed the brief, and got the tone of such a sensitive and meaningful project just right.”

Liz Woodfield, director of information and communications at the Common Wealth War Graves Commission, added: “The Commonwealth War Graves Foundation will play a key role in preserving the memory of those who gave their lives in two world wars – so we had to get the launch, branding and messaging just right.

“We wanted an agency that could work alongside our professional in-house team to deliver a campaign that would have impact, would excite and yet build on our core values and reputation.

“From the outset, the Zest team understood our needs and delivered a creative solution which excited us and energised the launch.”