Houston PR wins Aptitude Software

Financial software specialist Aptitude Software has appointed Houston PR to raise its profile in the UK and US.

Account director James Horne will lead on the account, with the Somerset House-based agency’s Hamish Thompson, Michelle Jeffery and Polly Fairbank assisting.

Aptitude’s software enables CFOs and finance teams to impart information and insights to support their businesses to compete with rivals. The company recently acquired revenue management software provider RevStream to support its growing client base ahead of looming revenue accounting policy compliance deadlines.

Hamish Thompson, Houston PR’s managing director, said: “We are delighted to be working with Aptitude Software. With four major international accounting standards coming into effect over the next three years, Aptitude Software is perfectly placed to relieve the huge pressure being placed on CFOs and finance teams. We look forward to articulating their story and their strategy on both sides of the Atlantic.”