Yellow Jersey lands Angling Direct brief following IPO success

Angling Direct, the UK’s largest fishing tackle and equipment retailer, has retained Yellow Jersey PR after the agency advised on its successful IPO and admission to AIM.

The fishing company raised £9 million to facilitate store and online expansion, raise its corporate profile and increase brand awareness.

The Yellow Jersey team includes directors Charles Goodwin and Adam Wurf, account manager Harriet Jackson and account executive Katie Bairsto.

Goodwin said: “We are delighted to have advised on such a successful IPO and now look forward to supporting Angling Direct on the next phase of its growth as a public company.”