The Adecco Group appoints Octopus

Switzerland-based staffing firm, The Adecco Group, has appointed Octopus Group as its retained UK & Ireland PR agency. The decision follows a five-way pitch.

Octopus will work with The Adecco Group’s in-house team to reinforce the company’s position as a thought leader within the HR and talent space; building awareness and engagement among both employers and candidates. The consultancy will promote existing thought leadership programmes, such as Way to Work: CEO for One Month, as well as new, UK-specific programmes.

David Malkinson, chief marketing officer, North America, UK & I – general staffing at The Adecco Group UK & Ireland, said: “We were really impressed with the team at Octopus’ knowledge and experience of our sector, and the creative approach they have demonstrated. Their integrated approach, where PR sits at the heart of a wider inbound marketing programme, was also exactly the direction we were looking to take.”

Octopus will also support a number of The Adecco Group’s recruitment and HR services brands, including Adecco, Office Angels, Badenoch & Clark and Modis.

Tom Holland, group director at Octopus Group, added: “We’ll be looking to drive awareness and engagement with key audiences, and to help integrate PR and social media into a broader brand to sales programme. We’re really excited about this win and, in particular, about working with the team at The Adecco Group who clearly have some exciting ambitions.”