Gong Communications launches ‘purpose’ offering

B2B PR and marketing agency, Gong Communications, has partnered with Destria Partners to launch an offering that will help organisations to “define and activate their corporate purpose”.

Ethical leadership expert John O’Brien will lead the Destria Partners team of purpose strategists to provide a range of services that helps organisations to link their business objectives to society, create ethical policies and practices, develop purpose-driven products and services, inspire employees and educate and engage with wider stakeholder networks.

Narda Shirley, managing director at Gong Communications, said: “In today’s complex and challenging world, thriving businesses are the ones that promise something more meaningful – they have purpose. Having a clear purpose can inspire people, build trust and drive growth. Through the launch of our purpose offering we can help organisations to realise this potential.”

O’Brien has worked with over half of the companies in the FTSE 100, as well as an array of high-net worth individuals, governments and not-for-profits.

He added: “Inspiring and effective communication is integral to empowering businesses to work towards a shared purpose and achieving the positive results of marrying corporate objectives with clear social goals. Partnering with Gong bolsters our cross-sector capabilities to give clients the best possible team to deliver fresh thinking and first-class programme delivery.”