Rostrum appointed UK PR agency for Synechron

Rostrum has been appointed as the UK PR agency for digital, business and technology consulting firm Synechron.

Synechron has tasked the agency with building its presence in the financial services, technology and digital sectors through a strategic media relations and content programme.

Synechron acquired longstanding Rostrum client Crossbridge in September 2015. Since then, Crossbridge has fully integrated into Synechron Business Consulting, and Synechron has retained Rostrum’s services to support its communications programme across the UK, Paris and Amsterdam.

Diana Kearns-Manolatos, communications director at Synechron, said: “Rostrum really impressed us with its creative thinking and proactive approach to communications. The team understands our business and the fast-changing financial services sector and has consistently delivered outstanding results.”

Mark Houlding, CEO at Rostrum, added: “Synechron is a dynamic brand in the consulting sector and is fast gaining a reputation for innovation and excellence in financial services. Having represented Crossbridge for a number of years, it’s great to have the opportunity to work with the wider Synechron business.”