Capella to launch Holiday Crowd investment platform

Tech and personal finance specialist Capella has won the brief to support the launch of Holiday Crowd, an investment platform for the holiday property market.

Capella will target national, broadcast and trade media to raise the profile of Holiday Crowd as the company builds up its property and investor portfolio.

Gareth Thomas, co-founder at Capella, said: “Historically, buying and maintaining your own holiday home was simply out of reach for most people.  Holiday Crowd totally changes this and we can’t wait to get the word out about its offering. ”

Holiday Crowd allows customers to build a portfolio of holiday property investments from £1,000, generating returns based on rental income and price growth. Holiday Crowd partners with Sykes Cottages to manage and rent properties throughout the year.

Capella plans to bring on a number of new staff in the digital and PR space to service new and existing clients. Existing clients include ClearScore, uSwitch, Teads, Munnypot, Nominet, Quandoo and StreetGames.