Aston University appoints Journalista

Aston University has appointed enterprise and healthcare specialist PR agency Journalista to lead on communications strategy and engagement for the next three years.

Following a three-stage tender, the University chose the Journalista for its in-depth understanding of Aston’s academic strengths and successful campaigns to date for academic clients including UCL’s Institute for Global Prosperity and the Enterprise Research Centre (ERC), a multi-centre research institute based at Aston Business School.

David Farrow, executive director of marketing strategy and communications at Aston University, said: “Our ambition as an institution is to be the UK’s leading university for business and the professions. We were very impressed by the quality of the ideas that Journalista presented to us to help us realise that ambition.”

Journalista will lead campaigns to position the University’s credentials in graduate employability and social mobility, alongside promoting the University’s new medical school and the research findings of leading Aston academics.

James Tout, Director of Delivery at Journalista, added: “We’re delighted to have been selected as Aston University’s PR provider, as the institution seeks to reach new heights of media and stakeholder influence.”