Rydon Group appoints Brands2Life to handle corporate PR

Rydon Group has appointed Brands2Life to handle its corporate communications.

Rydon works in partnership with local communities to deliver improved living environments through its bases in construction, maintenance and home building contracts.

Brands2Life has several clients in the property and construction sector, including Arup, Canary Wharf Group, Mabey and Zoopla.

Andrew Goldman, group marketing and technology director at Rydon, said: “The brief is to drive awareness of Rydon Group, supporting our growth strategy across the business by demonstrating our combined approach to community development. We chose to work with Brands2Life because of its strategic plan to help us build our profile in the media and amongst our broad stakeholder audiences – from business partners, to housing associations and local residents.

“We’re committed to providing quality solutions that address fundamental societal needs in the areas of housing, education and healthcare. Communications is an integral part of the development of the Rydon brand and we’re pleased to be working with Brands2Life to deliver this programme.”

Claire Rudall, MD of corporate and business communications at Brands2Life, added: “We’re really excited to be working with Rydon Group. The solutions it provides are based on a deep understanding of the needs of local communities at different stages of people’s lives. We’re thrilled to have the opportunity to tell its corporate story and help to build its reputation further.”

Rydon is the developer and contractor on a major scheme to regenerate the Packington Estate in Islington, London. The project is being delivered in a 50:50 joint venture partnership with the Hyde Group, with residents in occupation, across an eight-year, six-phase programme.