Oxx appoints The PR Office

Investment firm Oxx has appointed The PR Office to oversee its public launch and ongoing corporate communications.

Oxx, which is focused on investing in B2B “scale-up” stage software companies “with serious commercial traction” in the UK, Nordics and Israel, launched on January 30 with a PR campaign targeting media in those markets and the US.

Marc Cohen, managing director at The PR Office, said: “We are delighted to be part of Oxx’s exciting journey from the start. The public launch has already been very successful and we are thrilled be in a position to tell the firm’s story going forward. We are proud to have been its agency of choice.”

Richard Anton and Mikael Johnsson, general partners at Oxx, said: “The PR Office’s credentials in our sector were strong and we were really impressed with the team’s ability to immerse themselves in our business, understand our messages and craft an effective communications strategy for our launch and beyond.”