Nava Finance appoints MRM

Nava Finance has appointed financial communications agency MRM as it launches a consumer lending platform.

After securing FCA approval last month, the new platform will be launched in early Q2 2017. MRM will help to raise brand awareness among consumers and institutional investors.

Mark Pearson, CMO at Nava Finance, said: “MRM’s financial services experience, which spans both the consumer and the corporate sphere, means it is well-positioned to help Nava build its profile among key stakeholders.

“The team’s enthusiasm for the brief and understanding and knowledge of the sector were key factors in our decision to partner with MRM. We look forward to working together to deliver an effective integrated PR and marketing campaign that helps to establish Nava as a leading provider of unsecured personal loans in the UK.”

Reporting to Pearson, MRM is working closely with the company’s co-founders and senior team to develop initiatives that raise brand awareness and deliver multi-channel communications campaigns, targeting both mainstream consumers and institutional investors.

The PR and digital activity conducted by MRM forms part of a wider multi-channel marketing and communications campaign, which includes social marketing and digital marketing at the outset before broadening to other non-digital media channels.

Chris Tuite, associate director at MRM, added: “Nava is committed to serving the more than five million mainstream potential borrowers who are unable to borrow on reasonable terms, or borrow at all, due to the strict lending criteria of traditional high street banks or penal rates of other short-term specialist lenders. The proposition is exciting and disruptive and the communications brief reflects that.”

MRM was recently appointed by asset manager RWC Partners.