Bluefin Payment Systems selects BackBay Communications

Financial services specialist BackBay Communications has been retained as “PR agency of record” by Bluefin Payment Systems, a payment technology provider for retailers, enterprises and small to medium-sized businesses worldwide.

BackBay has launched a PR campaign to raise awareness of Bluefin in both national and trade media, with the aim of increasing the company’s visibility among retailers, enterprises and SMEs.

Danielle Duclos, vice president of marketing at Bluefin Payment Systems, said: “We selected BackBay because of its experience and proven success within the fintech sector. We are confident that BackBay will help to raise the profile of Bluefin and increase awareness of the importance of PCI-validated Point-to-Point Encryption (P2PE).”

Bill Haynes, president and CEO at BackBay Communications, added: “Bluefin is the latest addition to our roster of clients in the fintech arena, which is an area of focus for BackBay. We look forward to providing thought leadership public relations for Bluefin’s important payment security solutions and perspectives.”

In addition to Bluefin, BackBay Communications’ fintech clients include AFEX, Delta Data, Eagle Investment Systems, LifeYield and Linedata.