Traffex & Parkex sign YOU

Traffex & Parkex, the road, traffic, parking and transport events, have  appointed YOU Agency to promote the exhibitions for the tenth year in a row.

Traffex is an international traffic management exhibition, while Parkex is a parking exhibition and a British Parking Association (BPA) event. Both are organised by Brintex Events.

kirk-1

Kirk Hoatson

YOU will manage all media and PR surrounding the exhibitions.

Jon Gibson, group event director at Hemming Group, said: “YOU has been an absolute asset to the event in previous years and we are happy to reunite with an agency we know and trust.”

Traffex & Parkex trade shows showcase technological advancements in the industry, and play host to more than 300 exhibitors. This year, the three-day events will be held from 4-6 April at the NEC Birmingham.

Kirk Hoatson, director at YOU, will head up the Traffex & Parkex account. He added: “It is great to have been asked to promote the show again this year. We have been working with Traffex in some form or other for over 25 years – since its inception.

“It is always a pleasure to deal with a world-leading event and with 2017 looking to be bigger and better than ever, we are very excited to be taking part.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]