HBAA appoints Clareville to implement PR campaign

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.

The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular, it will highlight the HBAA’s Code of Practice and the benefits and services the HBAA provides to its members.

Suzi Johnson, marketing chair of the HBAA, said: “Following a competitive pitch we’re delighted to have appointed Clareville. Its knowledge and expertise within the industry gave us the confidence that they will support us in meeting our strategic objectives through content delivery and engagement in our HBAA activities – ultimately raising the profile of the Association.”

John Starr, managing director of Clareville, added: “It’s great to be chosen to work with such an important and influential industry organisation as the HBAA, and, using our industry expertise, we look forward to developing the programme and delivering results for the Association.”