Brightwells appoints Prova

Auctioneer Brightwells, which specialises in vehicles and classic motoring, has hired communications consultancy Prova.

Midlands-based Prova will deliver an integrated communications programme, intended to increase brand awareness and build long-term customer relationships, over the next 12 months.

Richard Binnersley, managing director at Brightwells, said: “We are pleased to announce our partnership with Prova. We chose the consultancy because of its in-depth knowledge of classic motoring and the wider motorsport and auction sectors. We’re thoroughly looking forward to working with the team through a number of upcoming projects.”

Aimee Postle, director at Prova, added: “Working with Brightwells is a real privilege for Prova, to work with one of the true leaders of the classic car auction stage, and we are delighted to add such a prestigious name to our extensive client portfolio. The team is passionate, hard-working and dedicated to delivering results in the marketplace, which very much reflects the can-do ethos at Prova.”

Prova specialises in transport, technology and environmental PR, and has worked with automotive brands including Honda, The AA, Euro Car Parts, BMW Group Financial Services and TRL (Transport Research Laboratory).