Profile Financial appoints Headland for proposition launch

Pensions specialist Profile Financial has appointed Headland to launch its refreshed customer proposition.

It has briefed Headland to raise brand awareness among the millions of people in the UK who currently do not receive advice about their pensions or retirement planning.

Some three years old, Profile Financial has managed more than £420million in UK pensions assets, helping 9,000 customers lower their costs and improve their prospects for retirement. It says its “streamlined, tech-savvy offer” allows it to focus on customer service.

Simon Vella, Chief Marketing Officer at Profile Financial, said: “We needed a PR partner that could generate mainstream coverage for a nascent brand and motivate an apathetic audience to act. We believe Headland’s strategic and creative approach will meet our objectives and play a crucial role in the launch of our new proposition.”

Dan Smith, Partner at Headland, added: “Millions of people currently miss out on advice about their pensions. Whilst this is often seen as a public policy challenge, it is also a communications challenge. There is a clear need to prompt people to explore how they can make their pensions work harder. Our campaign is designed to achieve this whilst showcasing the relevance and strength of the Profile Financial proposition.”

Headland is an independent financial and corporate communications consultancy with a specific focus on consumer-facing brands.