TOMRA appoints Brand8 PR to global corporate brief

TOMRA, an innovative resource, manufacturing and recycling solutions business with an HQ in Norway, has appointed Leeds-based Brand8 PR to deliver a global corporate PR strategy.

TOMRA, which says it provides “sensor-based solutions for optimal resource productivity”, is listed on the Oslo Stock Exchange and wants Brand8 PR to raise the profile of key executives and deliver integrated media relations and content marketing activity.

Brand8 PR’s managing director, Rob Smith, has worked with TOMRA’s recycling, food and mining sensor-based sorting system businesses since 2009, so was asked to put forward proposals for the new corporate PR brief.

He said: “We’re immensely proud to have been appointed to handle TOMRA’s global corporate PR brief. It is a worldwide market leader and technology innovator that improves yields from scarce resources, enhances its customers’ profitability and benefits the global environment.”

Lorraine Dundon, TOMRA’s VP, head of group brand and corporate communications, added: “We were impressed by the clarity of Brand8 PR’s strategic thinking and the fact that it is firmly rooted in achieving our commercial and reputational objectives.

“The agency has a deep understanding of our business and has demonstrated its ability to work on our behalf globally. We are very pleased to be further developing our relationship with Brand8 PR and look forward to the agency supporting us as we continue to deliver our vision of leading the resource revolution.”