Owner of Clydesdale and Yorkshire banks appoints Bell Pottinger

CYBG plc, the FTSE 250 retail banking group which owns Clydesdale Bank and Yorkshire Bank, has appointed Bell Pottinger as its retained adviser, following a competitive pitch.

The agency will provide full service communications support, covering all domestic and international campaigns.

James Henderson, CEO of Bell Pottinger, will lead the Bell Pottinger team, which includes partners Victoria Geoghegan, Philip Pank and Adrian McMenamin, and report directly to Helen Page, CYBG’s propositions and marketing director.

Page said: “We are delighted to be working with Bell Pottinger. They impressed us with their creativity and approach throughout the pitch process and have a very good reputation for working with major financial services brands.”