BDO LLP appoints Petal & Co as North West PR agency

Accountant and business adviser BDO LLP has appointed Petal & Co as its retained North West PR agency.

The specialist corporate and B2B agency has been briefed to highlight the strength of BDO’s expertise and sector insight across the region, and position it as a leading adviser to the mid-market.

Jessica Wilkinson, who founded Petal & Co last year following three years at Weber Shandwick Manchester,  will lead the account. She will be supported by marketing communications manager, Sian Collister.

Ed Dwan, partner and head of BDO in the North West, said: “When appointing PR advisers we weren’t just looking for technical expertise; it was about finding a team that really understood our market and, importantly, our people. The team at Petal & Co. ticked every box. We’re pleased to have them on board and are looking forward to them playing a part in our growth strategy.”

Wilkinson added: “We set out to work with ambitious businesses and advisers who use their expertise to facilitate growth for clients and in their own business; making BDO the perfect fit. The quality of the talent, research and clever insights being produced by BDO will ensure this campaign, which is already seeing good results, will build strong momentum over the coming months.”