Vehicle hire company appoints Leeds-based Brand8 PR

FTSE 250 company, Northgate Vehicle Hire, has appointed Brand8 PR to help deliver its strategic business development plan.

The Leeds agency is working closely with Northgate’s marketing team to devise and implement campaigns across traditional, digital and social media.

Jonathan Pearce, Northgate head of marketing, said: “Brand8 PR has a distinct approach to public relations which clearly differentiates the agency. It was an early adopter of content marketing and has intelligently integrated it into its media relations and social media offers.

“This provides us with an enhanced PR service which successfully raises awareness of Northgate’s proposition, further strengthens our reputation with target customers and improves our online visibility. In addition, the Brand8 PR team is straightforward to deal with, gets things done and is commercially astute, making it an ideal agency partner.”

Northgate was established in Darlington in 1981, and claims to be the UK’s largest van and commercial vehicle hire business, employing around 2,000 people. It has over 75 branches across the length and breadth of the UK and Ireland.

Rob Smith, Brand8 PR managing director, added: “These are exciting times for the business at it continues to implement its strategic plans. We look forward to further utilising our proprietary integrated approach to PR and content marketing to help deliver Northgate’s next phase of development.”