ACCA appoints McAdoo as director of brand and corporate reputation

The Association of Chartered Certified Accountants (ACCA) has appointed Harry McAdoo as director of brand and corporate reputation.

McAdoo joins from ICAEW where he was director of communications. He will lead the ACCA team responsible for driving brand and corporate reputation across the world, and will report to Alan Hatfield, executive director, strategy and development at ACCA.

Harry McAdoo said: “ACCA has a great global brand. I am looking forward to helping the organisation leverage it with its many stakeholders so that it can consolidate its position as the leading provider of professional accountants the world needs.”

Hatfield added: “I am really pleased that Harry is coming on board. Throughout the interview process he demonstrated a clear understanding of our strategy and brand as well as the values that make us who we are. I have no doubt he will make a strong contribution to our future success.”

McAdoo will take up his new post in October.