Nissan strengthens global comms team

Global vehicle manufacturer, Nissan, has strengthened its global comms function with a series of promotions and hires.

Sadayuki Hamaguchi, currently head of Nissan global corporate comms, has taken on the role of general manager and head of Japan comms. He assumes the position as part of a wide-ranging expansion of Nissan’s comms function and an increased focus on the Japanese market.

Amanda Groty, head of communications at PayPal EMEA until recently, will work alongside Hamaguchi as general manager, global corporate comms. Groty’s responsibilities will include the development and delivery of strategic messaging to support Nissan’s global reputation and business objectives.

In addition, Nissan’s chief comms officer, Jonathan Adashek, has named David Reuter, currently vice president of comms at Nissan North America, as vice president, global comms operations Nissan. Kristina Adamski, currently director, group comms, will assume Reuter’s previous role.

Adashek said: “We are transforming communications at Nissan, reflecting the company’s wider ambition to drive innovation and achieve broader global reach in the auto industry. Our latest appointments coincide with an ongoing transformation in global communications, designed to enhance the overall reputation of the company.”

Adashek has also announced two senior external appointments: Traci Carpenter, currently speechwriter at the Rockefeller Foundation and previously at the Clinton Foundation, who has been appointed as manager and speechwriter to Nissan president and CEO, Carlos Ghosn, and Steven Silver, currently speechwriter for Chicago Mayor Rahm Emanuel, has been hired as manager of executive communications.