Bell Pottinger wins Air France-KLM influencer brief for UK & Ireland

Bell Pottinger has been awarded a retained brief by Air France–KLM to collaborate with bloggers and social influencers in the UK and Ireland.

The agency will work with Air France’s e-commerce team in London, led by Verane Brissaud, e-commerce and direct sales manager, to generate greater coverage and conversation online with the aim of improving website traffic and sales.

Initially, Bell Pottinger will refresh and promote Air France – KLM’s Wings Club, an initiative designed to build long-term relationships with bloggers.

In addition, the agency will seek to leverage brand partnerships with leading travel businesses, such as tourist boards and other travel providers.

Brissaud said: “We are delighted to be working with Bell Pottinger as it impressed us with its creativity and influencer network throughout the pitch process. This year is an important year for Air France – KLM and in a tough economic environment it’s important to continue raising the brand’s profile and engaging with consumers via modern means.”

James Thomlinson, managing director at Bell Pottinger Digital, added: “To be working with Air France-KLM, arguably the most digitally-savvy and creative brands in the travel industry, is a tribute to how far Bell Pottinger’s integrated offer has come. We have a clear vision for tackling the brief and the team is looking forward to delivering creative collaborations with some of the world’s top influencers.”