AMEC 2016: Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc

/in /by

At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that metrics matter, but only if there’s insight.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.

Related Posts
How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
Insights
Abe Smith: Tarot cards, crystal balls and the democratisation of analysis
On stage in Barcelona, surrounded by hundreds of the most attuned PR professionals globally, it hit me – right then, right there. As I said the words “a PR evolution is [...]
Company News
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
PR Tips
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
News Analysis
AMEC 2016: Andy West, group chief development officer at Hotwire PR AMEC 2016: Barry Leggetter, CEO at AMEC