AMEC 2016: Eileen Sheil, corporate comms director at the Cleveland Clinic

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Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from each other is critical to measurement and why PR has to move from “nice to have” to “need to have”.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.

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