Fraser Yachts hands UK PR brief to TLA
The Lifestyle Agency has been chosen to handle the PR for Fraser Yachts in the UK.
Part of the Azimut-Benetti Group, Fraser Yachts has been described as the largest luxury yacht service provider in the world, with more than 150 employees and 12 offices worldwide.
TLA has been briefed to promote Fraser Yachts’ services, which include yacht sales, charter, yacht management, crew and construction, targeting the luxury yacht, lifestyle and travel media.
Alicia Legg, senior account manager at The Lifestyle Agency will lead the account and report to Lisa Peck, global marketing manager for Fraser Yachts.