TelcoSwitch hires Spreckley for launch brief

TelcoSwitch, a UK telecoms start-up, has appointed Spreckley to launch its open standards hosted telephony platform with an integrated PR and marketing campaign.

The start-up, which has added up to three new partners to its roster each week since beginning trading in late 2015, is embarking on an aggressive recruitment campaign, supported by Spreckley’s extensive experience working with B2B technology, cloud and telecoms companies.

A three-strong Spreckley team, led by account director Nick Bird, will target resellers with a content marketing programme across digital, social media, events and traditional trade media relations.

Russell Lux, CEO at TelcoSwitch, said: “Commercial telecoms as a market in the UK is growing, and we are seeing this first hand with the huge interest from resellers looking to take on cloud-based telephony for their customers.

“Having previously worked with Spreckley, I have complete confidence in its ability to deliver, particularly in creating engaging content that will attract new partners to our business and be a part of our rapid growth.”

Richard Merrin (pictured), MD of Spreckley, said: “Working with a brand new company certainly has its challenges but the returns are far greater; being able to say you were there and a significant cog in the wheel during rapid growth is extremely rewarding.”