White Paper: PR’s identity in 2016
In this new White Paper, Gorkana explores how the growth and proliferation of media channels has affected PR and how the industry positions itself in the marketing mix. In public relations, there is now a trend, particularly among agencies, to offer services in social media, online content and SEO, which has blurred the identity and scope of ‘traditional’ PR.
Speaking to PR professionals, from agencies including LEWIS, PLMR, Lexis and Capella, as well as prominent journalists, this report explores what multichannel marketing means for the identity of PR.
